Figuring out when the support for a Microsoft product will end has been a difficult chore. In the past it seems like Microsoft's motto has been "Great software never dies, it just fades away"
Although there is always a contingent of folks who expect endless support - I am for a clean death, rather than an every degrading level of quality for support that is offered.
The adoption of a product lifecycle is definitely a sign of mature customer relationship management. A recent concern has been Microsoft's seemlingly overly aggressive approach to tie the product lifecycle to licensing and to do it this year. (See This Article) If a lifecycle is about giving customers the opportunity to manage their product levels over the long run, shouldn't licensing changes based on it be phased in over a couple years as well?
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